Brand identity and development for an annual, week-long Ramen Festival held at Union Square Park, New York City.

An interactive digital exhibition and advertisement exploring the doll's hidden past, revealing the transformation from Lilli to the iconic Barbie.

Book design exploring the Chinese Civil War and post-war dynamics between the PRC and ROC, offering perspectives from both sides to deepen understanding of cross-strait tensions.

A rebranding initiative for Okunoshima, a Japanese island known for its large rabbit population, aimed at highlighting attractions beyond rabbits.

Brand identity and development for a new electric single-seater motorsport championship, designed to challenge traditional oil-powered leagues.

Brand extension for Veuve Clicquot celebrating its 255th anniversary with new cuvée packaging design and a coffee table book honoring Madame Clicquot's legacy.

Exhibition design honoring NBA's one-hit wonders, celebrating their brief success in the league, and preserving their achievements.

Advertising and packaging design for USDA-approved ant-based tortilla chips, aimed at active individuals and athletes seeking a healthier protein option.

Packaging design for an FDA-approved brand specializing in user-friendly female condoms and personal lubricants.

Packaging and advertising design for a fast fashion brand selling Fabrican spray and apparel crafted with innovative spray-on fabric technology.