Brothers at War
Birth of Two Chinas
Overview
Brothers at War explores the historical nuances of the Chinese Civil War and navigates the intricate post-war dynamics between the People’s Republic of China (PRC) and the Republic of China (ROC). Going beyond historical accounts, the book presents arguments from both sides, fostering a deeper understanding of the cross-strait tension.
Insight
On December 7, 1949, the Chinese Civil War concluded with the People’s Republic of China (PRC) securing control over mainland China, leading to the Republic of China (ROC) relocating its government to Taiwan. However, the absence of an armistice or peace treaty has left the conflict unresolved for 75 years. While China claims Taiwan as part of its territory, the CCP has never exercised control over Taiwan. On the other hand, Taiwan maintains its separate identity and governance, and though it operates like an independent nation, it has not formally declared independence. The ongoing tension between the two countries continues to this day.
Brand Concept
The book's narrative compels readers to explore both pro-PRC and pro-ROC perspectives. Initially neutral, it documents historical events up to the conclusion of the Chinese Civil War. Beyond this point, the narrative transforms into a funnel, artfully presenting arguments from both the PRC and ROC. As readers progress, the focus narrows, guiding them toward a more nuanced and opinionated perspective on whether Taiwan is part of China or not.
Industry
Publishing
Art Direction, Audience Research, Book Design, Branding, Creative Strategy, Logo Design, Naming, Pattern Design, Photo Manipulation, Prototyping
Role
Choice of Color and Usage of Black-and-White Imagery
Drawing inspiration from intricate Chinese history, the color palette is derived from the inaugural flag of post-Qing Dynasty China, reflecting the nation's formerly unified past. The intentional use of black-and-white imagery symbolizes the uncertain future of Cross-Strait relations. Throughout the book, the strategic placement of PRC and ROC imagery highlights enduring tension, creating a visual narrative that mirrors the intricacies of this historical journey.
Pattern Design for the Endsheets of the Book
The pattern is inspired by the first banknote of the Republic of China, issued after its successful revolt against the Qing Dynasty. The design connects the ROC and PRC national seals, signifying their complex shared history.
Usage of Short Sheet Providing Both Democratic and Communist Views
The short sheet with a blue background explores the ROC's stance on Pelosi's visit to Taiwan in August 2022, while the one with a red background delves into the PRC's viewpoint.
