Ribo
Fabrican Apparel
Role
Advertising, Art Direction, Audience Research, Branding, Creative Strategy, Logo Design, Packaging Design, Prototyping
Discipline
Packaging
Sector
Fashion
Overview
Ribo is an innovative fast fashion manufacturer and retailer offering Fabrican spray and apparel crafted with cutting-edge spray-on fabric technology. The visual identity designed for Ribo pays homage to the brand's disruptive nature and emphasizes the individuality of each clothing item.
Insight
Spray-on fabrics liberate apparel designers from the limitations of traditional materials, enabling a more innovative approach without the need for cutting, stitching, or fitting. Ribo provides customers with the opportunity to create personalized fashion designs using the spray. For those who prefer ready-to-wear options, couture made with the same technology is also available for purchase.
Brand Concept
Drawing inspiration from DNA and spray mist, the visual elements encapsulate the concept of endless design possibilities. Through art and patterns composed of flowing lines, the design evokes a sense of fluidity and spontaneity, reflecting the dynamic nature of creativity. Each garment becomes a unique expression of the wearer's identity, showcasing the intersection of personal style and innovative design.
The three box varieties are designed to package a diverse range of ready-to-wear couture by Ribo, catering to individuals who prefer purchasing their clothing rather than creating it themselves.
Advertising Strategy
The advertisement for Ribo's revolutionary spray-on fashion product centers on the theme of limitless creativity and personalized design. Models are featured in a visual treatment inspired by the paper doll aesthetic—a deliberate choice to highlight the boundless design possibilities and adaptability to evolving fashion trends offered by Ribo. The campaign positions everyone as a fashion designer, encouraging individual expression through the innovative and versatile features of Ribo's spray-on fashion. The message, 'I sprayed this...with Ribo Fabrican Spray. This is just one of many clothing items I can create with Ribo. I am my own fashion designer,' resonates with the ethos of personal empowerment and style. Strategically placed billboards, transit ads, and wild postings in key urban hubs enable Ribo to elevate its brand awareness while showcasing a variety of outfits at different locations, reflecting the endless possibilities available with Ribo.
Other Projects
Lula | Packaging
ERL | Brand Identity
Okunoshima | Rebrand